Privacy Policy

Last Updated: January 2026

Introduction

Tryvia is committed to protecting your privacy and the privacy of your customers. This Privacy Policy explains how we collect, use, process, and protect personal data when you use the Tryvia app on the Shopify platform.

By using the App, you agree to the collection and use of information in accordance with this policy. We process only the minimum personal data required to provide app functionality to merchants.

Information We Collect

Merchant Data

When you install and use the App, we collect the following merchant data:

Shop Information: Your Shopify store domain and shop identifier
Product Data: Product IDs, titles, and handles for products you enable for virtual try-on
Usage Data: Try-on generation counts, timestamps, and product associations
Analytics Data: Conversion tracking data including order IDs, product IDs, quantities, and prices (anonymized)
Billing Information: Subscription plan details, billing amounts, and payment status
Merchant Contact Details: Store owner name and contact email synchronized from Shopify

Customer Data

When your customers use the virtual try-on feature:

Customer Photos: Images uploaded by customers for virtual try-on (processed in real-time and NOT stored)
Product Images: Product images fetched from your Shopify store for try-on processing

Important: We do not collect, store, or process customer personal information such as names, addresses, phone numbers, or email addresses. Customer photos are processed temporarily for try-on generation and are not stored in our systems.

How We Use Your Information

App Functionality: To enable virtual try-on features for your products
Usage Tracking: To track try-on generations and enforce subscription limits
Analytics: To provide insights on try-on conversion rates and product performance
Billing Management: To manage subscriptions and process payments
Support: To respond to your inquiries and provide customer support

Data Processing and Third-Party Services

We use Google Cloud's API to process customer and product images. These images are transmitted securely to Google Cloud for generation of virtual try-on results.

Data Transmitted: Customer photos (base64 encoded) and product images
Purpose: Virtual try-on image generation
Retention: Images are processed in real-time and not stored
Model Training: Google does not use customer data to train AI/ML models without our permission

Data Storage and Retention

Merchant Data

Session Data: Stored for the duration of your active session
Usage Data: Retained for billing and analytics purposes
Billing Data: Retained as required by law

Customer Data

Customer Photos: NOT stored - processed in real-time and immediately discarded
Generated Try-On Images: NOT stored - provided directly to customers

Data Security

We implement appropriate technical and organizational measures to protect your personal data:

Encryption in transit: All data is encrypted using TLS/SSL protocols (HTTPS enforced)
Access controls: Access to personal data is limited to authorized personnel only

Your Rights

As a merchant using the App, you have the following rights regarding your personal data:

Right to Access: Request access to the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data
Right to Data Portability: Request a copy of your data in a structured format
Right to Object: Object to certain types of data processing
Right to Restrict Processing: Request restriction of data processing

To exercise these rights, please contact us through Shopify's app support channels.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share data only in the following circumstances:

With trusted service providers who assist in operating the App
When required by law, court order, or government regulation
In connection with a merger, acquisition, or sale of assets (with notice)
When you explicitly consent to data sharing

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy in the App and updating the "Last Updated" date.

Your continued use of the App after changes become effective constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through Shopify's app support channels.