What is Virtual Try-On? A Complete Guide

What is Virtual Try-On?

Virtual try-on is a technology that allows customers to visualize how products—particularly clothing and accessories—will look on them before making a purchase. Using artificial intelligence and computer vision, these systems create realistic representations of products on a customer's body using just a photo.

How Does Virtual Try-On Technology Work?

Modern virtual try-on systems use several advanced technologies:

1. Computer Vision

AI analyzes the customer's uploaded photo to understand body shape, pose, and proportions.

2. Image Processing

The system processes product images to understand how the garment should drape and fit.

3. AI Mapping

Advanced algorithms map the product onto the customer's body, accounting for fit, shadows, and realistic rendering.

4. Real-time Generation

The final try-on image is generated in seconds, showing how the product looks on the customer.

Benefits for E-commerce Stores

Reduced Returns

When customers can see how products look on them, they make better purchasing decisions, leading to fewer returns.

Higher Conversions

The interactive nature of virtual try-on increases engagement and conversion rates.

Better Customer Experience

Shoppers enjoy the ability to "try before they buy," making online shopping more like an in-store experience.

Competitive Advantage

Stores offering virtual try-on stand out from competitors still relying on static product images.

Types of Virtual Try-On

Photo-Based Try-On

Customers upload a single photo, and AI generates the try-on image. This is the most accessible option.

AR Try-On

Using augmented reality through a device's camera for real-time try-on experiences.

3D Try-On

Creating 3D models for more detailed visualization, often used for accessories.

Who Uses Virtual Try-On?

- Fashion and apparel brands

• Eyewear retailers
• Jewelry stores
• Cosmetics companies
• Footwear brands

  Getting Started

  For Shopify store owners, adding virtual try-on is straightforward with apps like Tryvia. Simply install the app, enable it for your products, and let customers experience the future of online shopping.